According to the press service of the Committee on Economic Policy and Entrepreneurship, the State Duma adopted amendments to the law "On Advertising" prohibiting advertising cigarettes and alcohol in the subway and train stations and airports.
According to the calculations the general director of Espar-analyst Andrei Berezkina, the cost of tobacco companies on advertising in the subway was about $ 15 million on advertising in railway stations and airports - a $ 2 million.
Manufacturers' Vineksim "," Deyros "and" soft "claim that their advertising campaign in the subway came to a close.
According to Alexei Frolov, director of marketing Ochakovo ", their company does not currently advertised in the subway.
Abysmal Alexander, director of corporate relations "BAT Russia", believes that manufacturers should be given the opportunity to present their products in the field of marketing and consumption.
Oleg Amirani, CEO of Nevo-Tabak, confirmed that such action would deprive the manufacturer of the possibility of contact with the consumer.
If approved, the bill, alcohol and tobacco advertising will be only in the print media, as well as field sales, beer - on television, radio and press (limited) and in field sales.
